Salesforce CRM

Unify marketing, sales, service, commerce, and IT on the world’s #1 CRM.


Sell smarter and grow your revenue from anywhere.

Track changing demand and adjust your sales strategy accordingly. Monitor your team’s performance in real time, realign territories, and magnify your team’s impact on the business.

Use AI-guided insights to tap customers with the perfect offer at the perfect time. And extend your reach even further by sharing powerful, intelligent insights with your channel partners. 
Bring together data from any source to spot new industry trends, analyze scenarios, and pinpoint market opportunities — all while keeping a close eye on key KPIs.


Deliver personalized service across any channel.

Trailblazing customer service means creating tailored, conversational experiences, no matter where or how customers interact with your company.

Give your customers the best experience, every time. Make sure that your employees are empowered to deliver mobile, conversational service with LiveMessage.

Help your agents and managers deliver the right answers, faster. Empower agents and managers to provide smarter service with the collaboration and productivity tools they need, as well as a complete view of the customer.

Let service insights inform your entire business. And vice versa. Easily share data and get complete customer insights across sales, service, marketing, and even from technicians in the field.


Speak to customers with the right message, at the right time, with intelligent marketing automation.

Market from anywhere. Deploy campaigns quickly, collaborate with your teams using mobile apps, and keep your customers engaged — from home or the office.

Engage your community with empathy. Listen to your customers, partners, and teams. Use real-time data to understand their needs, and support them with marketing that meets them where they are.

Personalize digital communications. Adapt to your customer’s changing behavior by accelerating the adoption of digital channels, and deliver audience-specific messages in the right moment.

Optimize your spending. View unified marketing performance data, make spending decisions in real time, and maximize the engagement of your campaigns as you go.

Manage B2C or B2B. Whether your customer is a business or a consumer, use one world-class digital marketing platform to unify data sources, personalize on every channel, engage in any stage of their relationship with your brand, and measure the performance of every campaign.

Customer 360 Overview

See how Salesforce Customer 360, the breadth of Salesforce technology, unites departments and company data on one integrated CRM platform, delivering the connected, personal experiences customers love.

Deepen customer relationships

across every touchpoint with

integrated marketing tools.

Journey Builder

Build 1-to-1 customer journeys across all channels and departments.


Email Studio

Build personalized email campaigns with the world’s #1 email marketing platform.


Audience Studio

Capture and activate data from any source on a unified data management platform (DMP).

Mobile Studio

Personalize mobile interactions including SMS, push notifications, and chat messaging


Social Studio

Listen, publish, and engage with your customers across social media channels.

Advertising Studio

Target 1-to-1 advertising using your CRM data to acquire and re-engage customers.


Use one platform for all your marketing data, investments, KPIs, and decisions.

Interaction Studio

Visualize, track, and manage realtime customer experiences — driving valuable engagement at the right moment, just the way your audience prefers.

Data Studio

Power your marketing with data from the world’s most trusted premium data ecosystem.

Google Analytics 360

Get the most from your marketing insights while driving smarter engagement.


Unite marketing and sales on a single platform for B2B marketing automation.


Enabling Further

With Integration

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